Mixtapes to the Moon

Yep.

This is Radiolab. I'm Latif Nasser and I'm Lulu Miller, and Simon Adler is here again with another mixtape story What is happening?

Final one, I promise, I promise, I don't believe, for sure, don't believe you. Well, they might come up in a story, but it won't be about it.

How about that? But I'm going to just say that this is the story that started it all for me. And we should say for listeners who don't know. Simon a few years back pitched us this whole series about the mixtape. We were initially a little hesitant to do a whole series about a mixtape because it sounded like a hipster...

Fantasia Yeah, but it was very good, it was very good and then it finished.

But it didn't finish for you. No, well, it'll never be finished for me, but for you all, there is one more, this multimedia live show filled with completely new stories that we called mixtapes to the moon.

And that is what we're going to play today. Please welcome senior producer Simon Adler and the team from Radiolab.

And this was when you say that, like, this was what brought you in, this was the story that started it for you. Absolutely yeah, because it starts off with this zany notion that a cassette tape, you know, could change your life.

And then goes on to show how it changed the lives of all of us. I say that line and I get one of two responses, one is this all of you? laughing? to which I say, Wait, how you feel at the end, all right? So here we go.

Live from WBUR's Cityspace. And so tonight we've got a show for you. We are going to go from a mall to the dark side of the moon, rewinding into the not so distant past, looking for how the hell we all came to feel so alone.

But first, as one does with the story, let's start at the beginning with this guy. I'm Chad Helmstetter and I'm glad to be with you. Okay, well, you mind? If I just jump in with some questions for you, please do.

Okay, Chad here grew up in Minnesota, today he lives in Florida, and I called him up to discuss a life-changing shopping trip he took back in 1981..

I was in a store in Scottsdale, Arizona, and you know, he's walking up and down the aisles checking out what's new. And I saw Sony's first blue and silver walkman.

It was the Sony TPS-L2.

And Chad had never seen anything like this. In fact, he'd never worn headphones in public before. But, you know, it was sitting out for folks to try, and so, a little sheepishly, he picked the thing up.

I put the earphones in pressed play.

And it was absolutely breathtaking and inspiring.

It was, it was, I thought it was magic.

And Chad, he was not alone. Tuning out and tuning in. About 750,000 people nationwide are doing just that. I can turn it up loud enough so I can drown out the accents. It just puts you in your own world, all by yourself.

I mean, where the walkman went, these transcendent, these surreal experiences seemed to follow. I remember vividly that walking or roller skating or dancing, there was this kind of disconnect from my normal everyday experience. That is Juliette Christensen, she is a historian of design at the University of London. And she says it was so disorienting for her. At least because, whereas before, her entire life sort of felt like a documentary, with her eyes acting as the camera's lens.

Once she put those headphones on and pressed play, the camera almost seemed to like float out of her eyes, turn around and point back at her. Suddenly, I'm in this film, right? And I'm the star.

The protagonist, I'm Singing In the Rain, Gene Kelly Tap, Dancing Through the Streets, I'm Singing In the Rain. Or perhaps, you know, an action hero running from the Bad Guys, or.

A teenager in love for the first time all over again.

But anyhow, back in that Kmart, I recognized then that Sony would sell millions of them and others. And Shad, still standing in the electronics section, still in a bit of a daze, started imagining the implications of this device. That's correct, but I wasn't thinking about it in terms of music, which is how everyone else was probably thinking about it at that time.

I was thinking about in terms of the tool to rewire the brain.

I mean, what if we could change how we think by listening to cassette tapes to be more confident, for instance? And when I held that Sony Walkman in my hand, I remember thinking, now anyone could do it, OK? So he got himself a microphone and a recorder. And we are going to take a listen to what Shad Helmstetter made. What I need everyone to do now is take these headphones that you've got.

Simon here in the studio. So, before the show, we'd actually given wireless headphones to everyone in the audience. And at this point we asked them to put them on. So everybody got their headphones on, put them on.

Now, you podcast listener, I'm guessing you're listening to this on headphones, but if you're not, and can, I recommend doing so? Because what Shad was going for, well, it hinged on what you are about to hear, feeling like it was made just for you.

Here it is.

You are incredible, that's right you, you have a lot going for you, you always did.

And now it's time to let yourself live out the incredible potential that you were born with. You've had it all the time, you were born to be an exceptional human being. And each day, you give yourself the winning words of self-talk that say, I like myself, I'm glad to be me.

I like myself, I'm glad to be me, I like myself, I'm glad to be me.

Anyone feeling more confident? Maybe a little cringey. I kind of like it, but even if you hate it, you have to admit that Shad, he was onto something. I worked for the company back in the records days.

And, you know, it was going nowhere, it kind of had to shut down parts of the business to keep it surviving. That is Vic Conant. For years, he had been trying to sell messages like Shad's on vinyl records with no success.

But suddenly, you know, with the arrival of the Walkman and now this exact same material on cassette tape, the business took off.

All of a sudden, we were selling millions, millions of these cassettes like a record. Exec Vic went out and signed folks like Shad and published their material. And, you know well, at the beginning of the boom, he says, most of their products were, like Shad's, very affirming, very motivational. You can be and have all that you want in life.

As time went on, customers began demanding more and more specific products, like how to improve their memory. I'd like to personally welcome everyone to the Mega Memory program. Or How to be better at Business. Welcome to How to Deliver Unpopular Messages, an instructional tape from American Management Association. And eventually, things got very, very weird.

Again, if you would take these headphones, put them right on, everyone, put their headphones on, and again, podcast listeners headphones will help you. But for very different reasons than before. The Dream Met was similar in the large to one man.

They had experienced before idea he was exactly in a theater, was in store watching for them, a movie for the information and secure that they had. But the movie, Sketchy, did not have a plot line. All they knew that he could understand was that.

They went as hard as he tried to begin, he was stuck.

I mean, I think it's fair to ask, what the hell is going on there?

Like, it's sort of these two dueling fairy tales, one in the left, one in the right, where if you try to listen to one, you sort of lose the other. OK, I'm going to tell you the trick, how the trick is done. Right now, I'm going to expose the contents of this idea. Which, by the way, the first time it happened, it was an accident.

Ladies and gentlemen, Lloyd Glauberman. And as he told me, if you want to hear the hypnotic message he's communicating, what you have to do is listen to what is being said between the two stories. So, for example, if the story in the right ear says the word feel in the left ear.

What followed was the word better. So the listener, at that moment in time, the only thing that's actually available for that split two seconds is feel better.

Now, what Lloyd made there? It literally could not have existed. Without a walkman and headphones to deliver it, and, I mean, Shad's creation, it definitely would not have been successful. I mean, can you imagine, like, sitting in your living room on speakers, your wife's headphones, and you're listening to it next door?

And so, to me at least, it was starting to seem that, you know, this whole self-help movement, it all came down to this little blue box.

However, I could pick that apart, as a critical theorist of media, by saying, Well, please do pick it apart. OK, again, that's Julia Christensen.

And she says, That is not the whole story here. There's something else as well, which is that the kind of period of success of self-help, right? The 1980s, when it really kind of came to prominence, was a particular social and political climate, she says. You know everything else that was going on in the world at that time that was important, too, and that the world's most influential man at that time was Ronald Reagan.

And well, yes, he is remembered for making Big Government the decade's boogeyman. He also cast the American individual as our nation's hero. If we look to the answer as to why for so many years we achieved so much, prospered as no other people on Earth. It was because here, in this land, we unleashed the energy and individual genius of man to a greater extent than has ever been done before. He even wrapped his message in some pretty self-helpy language. There are no constraints on the human mind, no walls around the human spirit, no barriers to our progress, except those we ourselves erect.

I mean, he seemed to be saying, take care of yourself, be the best version that you can be.

It's all about you and you and you.

Nothing is impossible, man is capable of improving his circumstances beyond what we're told is fact.

And when this political message collided with this personal technology, that is when self-help exploded like a chemical reaction. Both parts had to be there, and once they were, the resulting blaze was almost impossible to contain.

Which, to me at least, makes these tapes so much more than just some woo-woo fad. I mean, seen in this light, they were an early manifestation, a warning, perhaps, of where we were headed. So why was this such a big deal? Why was the walkman such a big deal? Yeah, yeah.

Because you could choose your own music.

I mean, it's simple as that you could choose the sounds that you wanted to listen to.

You know, which meant that you? You could also listen to the sounds you wanted to listen to, and you, you could choose the sounds that you wanted to listen to. Which can be kind of joyful, but radically alters your relationship with society.

Now, to see what she means there, we're all going to take out our headphones one last time. Uh, you're going to put them on once more, and, uh. All I'm going to do is play a brief video clip for you and what I want you to do. Simon here in the studio once more.

And uh, this was actually my favorite part of the show because it was almost like a like, a little magic trick that we pulled on the audience. So headphones on. final little thing here, everyone once more put their headphones on. Uh, the lights went down.

And then we projected this very ordinary looking video clip of a shopping mall from the 1970s. It opens with this indoor water fountain, then pans slowly following these shoppers as they glide up an escalator. The whole thing's only about 60 seconds long. Um, and when it finished, we had everybody take their headphones off and ask them what they felt. Yeah, right there.

Yeah, yeah, yeah, what, what was your, what was your feeling to the whole thing? It just kind of seemed like a normal day in the mall, normal day in the mall. Okay, anybody not relate to that.

Okay, right here, yeah. I was experiencing it in the moment as alienated from everybody else. You're not hearing them, you're not a part of them, you're observing them from afar. And quickly, we'd get these answers that just totally diverged from one another.

Bubbly, smooth. It felt like something terrible was going to happen, plane crash, bombs going off. Okay. Audience members would start looking at each other confused.

At which point, I'd come in and reveal that we'd sent different audio to each of their headphones, so unbeknownst to them, some had heard this bubbly little thing.

Others heard, just like, mall ambience, and then some got this.

And these different tracks, well, they totally warped how people experienced that mall scene.

This experience that we all just had sitting in a room together, collectively seeing but individually experiencing like that was not possible before this thing. It's totally common and numbing today, and we don't even think about it when we walk down the street.

And yet, 40 years ago, not possible.

And this, to me, it seems, is really the world that these tapes portended. It was a world with a new meaning of the word together.

A world where not only our sounds could be personal.

But our truths and our realities as well.

And as I said at the top, I think that this is really what drew me to the cassette tape to begin with. This sense that seeing together, but hearing differently. Well, it was the beginning of, maybe the most important fact about today. That, well, we are all standing in the same world, with the same things happening around us, the same facts there to be seen.

Thanks, in large part to the internet. The way we interpret those facts, the way we see the world can be infinitely different.

And that, as that's happened, well, the very possibility of collective experience seems to have vanished as well.

When we come back, Simon's got the story of one of the most powerful collective experiences we humans have ever had. And the one person who was left out, that's right after a quick break.

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Lulu Latif back with Simon?

Adler and his live performance.

Of Mixtapes to the moon.

Why did you deliver Moon like it was robotic? Because I was feeling robot-y. Here we go, Simon, take us away, okay?

Okay, to close this thing out, I've got one more story for you. Thank you. You don't have the effect of, I mean, is the juice really worth the squeeze? yeah.

Okay, it's a story that was originally told to me by the guy you heard right there, Zach Taylor. He is a documentary maker, also a fan of cassette tapes. I shot and directed a documentary called Cassette.

A documentary mixtape How many cassette tapes do you think you have? My gosh, I probably have a couple thousand, anyhow. Story starts summer of 1969.

As the crew of Apollo 11 are about to blast off to the moon. And along with all their space gear and all their training, these guys are carrying a thing with them the TC-50. It looked like a sleek, elegant, minimalist aluminum brick, and what it was really was a Sony Walkman.

It's a little bit bigger than the walkman that they would release to the public 10 years later, a little bit heavier. Functionally, the only difference is this little red button on the top, the record function and this red button. It's actually why these things were allowed on board. Because the gloves that these guys used, even today, I'm sure, like an astronaut's glove, is not conducive to. Like, jotting down your thoughts.

And I mean, the more I think about it, the more mission critical this thing is, mission critical, yes, mission critical. Because they're going like Star Trek, where no man has gone before, gotta record it like no man had done before. And so July 16th, 1969..

LifToff We have a liftoff 32 minutes past the hour liftoff on Apollo 11..

These three astronauts had about a three day's journey to get to the moon or to get to the moon's orbit.

And as they are flinging through space, folks at NASA, of course, they're listening to everything going on up there. And they could actually hear these guys using their walkmans, just not as recorders. This is Apollo Control at 59 hours 9 minutes, Apollo 11, now 182,000 nautical miles from Earth and a velocity down to 3,072 feet per second.

The intermittent music that we're getting is apparently coming from the spacecraft.

Now NASA co-signed on all this. The thought was we got to send them up there with tapes to record onto. Might as well fill them with music first. So Mickey Capp, the record executive, would go ask each astronaut, Hey, what's your favorite song? Okay, thank you.

Hold my beer, I'll come back with a mixtape for you. And, as Zach there tells it, the music these astronauts brought up there with them. Well, it offers a little peek into each of their personalities. So, for example, the straight-laced mission commander, Neil Armstrong's cassette has.

This kooky album from the 40s on it, that's an old favorite of mine. An album made about 20 years ago called Music Out of the Moon. It's a little hard to hear there, but Neil Armstrong went to the moon with an album called Music Out of the Moon.

Take a listen.

Neil Armstrong Like that was his jam.

And I mean, he played this stuff on board so much that there were times where NASA would have to call up to him and say, Hey, Neil, hello Alan, we appreciate you. Turning that off. Can you turn that music off? Please thank you.

Thank you, story goes, that buzz. The big talking space. Cowboy requested a very particular song on his tape. So that the moment they touched down on the lunar surface, he'd be able to reach behind him. Pull out his tape player, his TC-50, his proto-walkman, and press play to.

Are you serious? That's the legend, that's the legend, that's how the story goes. Years later, he said. Eh, maybe that didn't happen.

But listen, if a whole building of rocket scientists can believe enough to send these three young men out into space. Then I am going to exercise this little faith. The size of a mustard seed and believe that buzz Aldrin reached behind a seed to play Fly me to the moon because what an amazing moment you now.

This moment and these playlists generally are the sort of strange, forgotten, possibly partially invented bits of history that cassette heads like me can't get enough of. Um, I think that's sort of all they would be were it not for the third astronaut on the mission, this guy, Michael Collins. Now it turns out, Collins playlist has totally been lost to time. I reached out to NASA, the National Archives, the Smithsonian. No one has any idea much of what was on this tape, let alone where it is today.

Which, oddly, I think, is sort of fitting. Michael Collins is the one guy nobody knows the third wheel. He's just the guy who, like, you know, in history. Like, they couldn't have done it without him, like they really needed him.

What did they need him for? But Michael Collins was the linchpin in all this stuff. Michael Collins was the one who made sure that they first of all got to the moon and, more importantly, made sure that they got home. So, to pick the story back up.

July 20th, four days into the mission, around 2 p.

M Here in Boston, it was time to actually go down onto the moon. And so Buzz and Neil. They crawled over into the far end of the spacecraft, the lunar landing module that they called the eagle. They sealed the airlock and they detached.

Meaning that the whole time that they were down there on the moon collins, he would be up there all by himself, just waiting.

Michael Collins had a full day where it's just him alone, orbiting the moon from about 60 miles above.

And not only is he alone, but half the time he's up there, he is. In total darkness, he would pass behind the dark side of the moon, meaning no light and no contact. Apollo 11. This is Houston. All your systems are looking good, going around the corner, we'll see you on the other side.

Over.

All right.

All he had was his heartbeat, his thoughts and the darkness.

And while he's sitting up there, he knows that the hardest part is actually yet to come. Because before they can go home, Buzz and Neil, obviously, you know, they need to get off of the moon. They need to blast off at just the right time so that they'll be in the moon's orbit at just the right spot so that collins can grab them.

And as if that wasn't enough, there was no way to test the engine on the eagle taking off from the moon. There was no way to test it. It was completely untested. It was an unknown.

Yeah, we didn't understand the moon's surface well enough to know how it would go. So what happens if you know the engine doesn't have quite enough gas to get them back to the orbiter, or what if they overshoot it? And privately, the three astronauts gave themselves about a 50-50 chance of getting off the moon.

So Michael Collins is orbiting all by himself, wondering if he's going to return to Earth alone or as part of a three-person crew. Successfully having visited the moon.

This is Apollo Control.

Collins has gone behind the moon on the 23rd Lunar Revolution.

While he waits for his comrades to rejoin him for the trip back to Earth.

I mean, just picture this for a moment with me on one side of the moon facing Earth. You've got Armstrong, who has just delivered his broadcast back, you know, his famous line.

And then, on the other side of the moon, in total darkness.

Totally alone, you've got Mike Collins. So in this moment that literally the entire Earth is experiencing something together, he remains alone.

Disconnected and out of touch from all of it, exactly.

So, oh my gosh, this is what I keep going back to.

This is where having a walkman, having this hunk of aluminum with the record button. This is where this suddenly becomes, as I said, mission critical. Because, while Collins is up there, the most solitary man in the history of the universe. To calm his nerves, or to get the voices out of his head, he turned to a cassette tape. He pulled out his walkman and hit that red button. As the story goes, Collins said, My secret terror for the last six months has been leaving them on the moon and returning to Earth alone. Now I am within minutes of finding out the truth of the matter.

Dude, if you're alone, if you're on the dark side of the moon and all you have is a walkman. How is that cassette not your very best friend? The closest thing you have to another human being? A listening ear, a shoulder to cry on? I think that cassette is a life raft.

Hi, this is Tamara from Pasadena, California. Leadership support for Radiolab science programming is provided by the Gordon and Betty Moore Foundation, Science Sandbox, a Simons Foundation initiative, and the John Templeton Foundation. Foundational support for Radiolab was provided by the Alfred P. Sloan Foundation.

Join Capital Group CEO Mike Gitlin on the Capital Ideas podcast. In unscripted conversations with investment professionals, you'll hear real stories about successes and lessons learned, informed by decades of experience. It's your look inside. One of the world's most experienced active investment managers. Invest 30 minutes in an episode today, subscribe wherever you get your podcasts.

Published by Capital Client Group, Inc.

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