Soros, Blackrock, and Bud Light (Ep 1987)

your host, Dan Bongino.

So then dudes outside spraying for some mosquito.

So if you use a bird, that's not me.

It's not like something's blowing up outside.

A lot to cover this weekend.

A lot of stuff happened.

I want to make a comparison between the Democrats who fight.

I mean, you may not like it, but it's just a hard reality.

They fight for what they believe in, communism, socialism, and tyranny.

And a lot of swampy Republicans who refuse to fight back.

I'll tell you why it's come up this morning.

Also, the Soros, BlackRock, Bud Light connection.

It'll all make sense once you see this VP of marketing.

Just lay it out there.

You don't want to be a frat boy beer.

Today's show is sponsored by Black Owl Coffee.

You want a coffee that tastes great, has a bold flavor, and cares about our values in

this country?

Well, you found it.

It's Black Owl Coffee.

Pick it up at blackowlcoffee.com slash bongino.

Use coupon code bongino for 20% off your first order.

Thanks, Black Owl Coffee.

So, lots to cover on today's show.

I'm going to make a comparison between what the Democrats did with Obamacare and how they

realized in order for them to take over the country slowly but surely, they needed to

sacrifice some scalps in the short term.

They had to do it.

They had to do it.

But in the long term, they knew they'd be better off when they were out to tyranny.

Republicans aren't willing to do that.

They're just not.

Not you.

I'm talking about the swampy ones.

And then, of course, we'll get to Soros.

Big show today.

A traditional 15th anniversary gift is crystal, so for Tommy John's 15th year, they're making

it crystal clear you deserve to be unbelievably comfortable every day.

I was a Tommy John customer, rocking the TJs right now.

You're much more comfortable in Tommy John underwear.

You can do everything better.

So, if I sound better, it's because I'm in Tommy John's.

Tommy John's underwear moves with you thanks to breathable, lightweight, moisture-wicking

fabric with four times the stretch of competing brands.

Smile, because this is Guy's favorite commercial.

With over 20 million pairs sold, had thousands of five-star reviews.

People love Tommy John's.

By the way, Tommy John doesn't have customers.

They have fanatics like me.

Paula likes them, too.

That's for a different show.

The most comfortable boxer briefs ever.

There's no downside.

Buy one pair, and you'll never want to wear any other underwear again.

That's from one of their customers.

Tommy John's anniversary sale is the perfect time to grab some new Tommy John's.

I love.

They move with you.

I'd love to work out in them.

Plus, everything is backed by Tommy John's.

Best pair you ever wear.

It's free.

Guarantee.

The loungewear is amazing, too.

To joggers.

Super comfortable.

Wear them at night.

Get 20% off your first order right now at tommyjohn.com slash dan, tommyjohn.com slash

dan.

20% off at tommyjohn.com slash dan.

See site for details.

Pick them up today.

All right, Joseph.

Let's go.

Happy Monday, everybody.

Happy Monday.

Yes, sir.

Welcome back.

Thank you to all the line and the checks.

My phone.

I got to get my phone.

I haven't been checking out every few minutes for security reasons, but look at that.

I love it.

You all are here.

Thank you.

There's, of course, a crazy person in the chat room, too.

We don't.

Some of you've asked why we don't block them because they're freaking hilarious.

And I love watching you all bounce all over them anyway.

So we should not block them.

It adds to the hilarity of the situation.

Before I get to the whole Soros thing.

Right before I was getting ready for the show, I was reading political playbook, which of

course is the left wing Bible.

Every morning it comes out.

Every morning it comes out.

It gives the left their talking points.

And the current talking point is yours.

Abortion's a loser.

The Republican Party should give up on it.

We should start killing babies in mass and we should just acquiesce to this whole thing

because, look, we've taken a short term electoral beating on the issue.

He's like, where's this in the run?

It's not.

This is just I'm just legit thought about this before I came upstairs.

Some lady says that she hates when I say that.

I get it.

I hate it, too.

It's just something that's like a verbal tick, I say sometimes.

But did you notice?

I want to make a comparison for those who say that say, well, we lost the Supreme Court

seat in Wisconsin, didn't do as well in the midterms.

It's all about this abortion issue.

Ladies and gentlemen, the first question is, what do you believe is right?

Listen, if you believe it's OK to terminate life, human life in the womb, then forget

it.

The argument's over.

You believe I mean, I'll try to convince you otherwise, but it doesn't matter what the

politics of the outcome of it is.

You just believe it's OK and you'll vote for anyone who believes it's OK.

So you're you're a lost cause.

But the people who say and this is who I'm talking to know it's wrong.

But and Kim Strassel did a little bit of this in The Wall Street Journal this weekend, which

I get.

It's OK.

But.

To those of you say, no, it's wrong to terminate human life in the womb, but we've still got

to win elections right now and elections are more important than anything.

I don't disagree with you that elections are important.

However, do you understand that there is a long term effect and I want to make just a

quick analogy to Obamacare.

Joe and Guy and I, we all live through Obamacare.

The left knew when they ripped away your insurance that it was going to piss people off as they

got letters in the mail saying your insurance is canceled.

I got one of them.

But the left understood to move towards their socialist future where they control everything.

You got to control health care.

You control the ability for people to live and die.

You control everything.

So they said we're willing to take a bath in the Tea Party short term.

No one long term.

And what happened long term?

Even John McCain voted down repealing Obamacare.

Remember the infamous thumbs down?

They play the long game.

We got to play it too.

Got to ask yourself what you believe in.

Of course, there's this this dreadful appears to be another attack in Kentucky.

I'll keep my eyes on that.

Officers exchanged some gunshots with a suspect in Kentucky.

Looks like it happened in a bank.

Early reports say five dead, six injured.

I'm going to keep my eyeballs on that at the corner of my eye.

I'll give you all the updates.

But I want to get to the Soros connection here to BlackRock, because a lot of people

are asking this question this weekend.

How is it that a company like Bud Light, the story's not going away.

How is it that this company can blow away and nuke their entire brand in a single week?

Why flush down the toilet all of this goodwill?

Now, for those of you who went to business school, took economics, goodwill is not just

a term used in everyday language.

Goodwill is a term in the business world too.

It's the it's kind of the the positive feelings and the name I.D. associated with your brand.

So think of something like.

Say a Coca-Cola, right?

If Coca-Cola was forced to change its name tomorrow to smoke a Smola or whatever the

hell it was, people who've been drinking Coca-Cola forever, a lot of them are not going to catch

the difference.

Say they change their brand and their label and they love Coke.

They're like, where'd Coke go?

There's goodwill associated with the brand.

They're almost not even drinking the product anymore because it tastes good.

They're doing it because they've done it for a long time.

So there's good.

There's goodwill.

There's equity in the name, right?

Bud Light had brand equity.

People liked it.

The beer may not taste that great.

Honestly, I think it tastes like, you know, what comes out of you when you're in the bathroom

inside.

But whatever.

That's for another day.

Some people liked it or even if they didn't like it, have been drinking it because it

was just Bud and Bud Light and they've been drinking it forever.

The goodwill associated with that name is now completely gone.

It's been completely new.

Forever Bud Light will be associated with Wokeism and Dylan Mavania, whoever it is.

The trans activists.

It's finished.

It's finished.

They destroyed it.

They wiped it out in a week.

Now, this is all connected.

Other people are picking up on this after the great James Lindsay at Conceptual James

on Twitter has been exposing this.

How this racket works and why companies nuke themselves.

This surfaced this weekend.

This is Alyssa Gordon Heiner Scheid, reported to be the VP of marketing at Bud or Anheuser-Busch.

She's not hiding the fact that they want to nuke all of the goodwill associated with the

Bud Light brand because they want to get away from the, quote, frat boy culture, which is

really code for, you know, the whole woke whiteness, you know, racial fragility, CRT

nonsense stuff.

I want you to listen to this.

Check this out.

This brand is in decline.

It's been in decline for a really long time.

And if we do not attract young drinkers to come and drink this brand, there will be no

future for Bud Light.

So I had this super clear mandate.

It's like we need to evolve and elevate this incredibly iconic brand.

And my, what I brought to that was a belief in, okay, what does evolve and elevate mean?

It means inclusivity.

It means shifting the tone.

It means having a campaign that's truly inclusive and feels lighter and brighter and different

and appeals to women and to men.

And representation is at sort of the heart of evolution.

You've got to see people who reflect you in the work.

And we had this hangover.

I mean, Bud Light had been kind of a brand of fratty, kind of out of touch humor.

And it was really important that we had another approach.

You have to ask yourself, who is this woman talking to?

You understand she's talking to the Bud Light customers saying, we don't want you.

You've got to remember in your business, whatever business you're in, in radio, they call them

P1s in business.

They call them brand loyalists sometimes.

People who are going to walk through fire to get your product.

Coca-Cola, back in my day, we were younger, a certain brand of cigarettes where people

smoked a lot.

People are going to go to your TV station and watch your cable news channel because

they've been watching it for years.

There's brand loyalists.

Do you understand the people she's making fun of, frat boy, kids with, I was not a frat

boy.

I drank Bud Light growing.

I don't know what she's even talking about.

You understand how out of touch she is?

She's basically saying middle finger, double barreled job to all of the people who made

me in this company money throughout the years because we're trying to forfeit you idiots

or a different demographic of young woke kids so we can appear temporarily cool for a little

while until they shuffle us off for the next big thing.

Now, you're probably asking yourself, how is it that Anheuser-Busch, a billion dollar

enterprise with decades of business underneath them, clearly has some smart people working

there?

Must have.

They've been making money for a long time.

How is it that this woman went into a C-suite room somewhere and pitched this deck to someone

at a C-level or maybe even below, I don't know where it got, pitched this advertising

deck?

Hey, we're going to run an ad campaign with a trans activist who, by the way, humiliates

himself hyper-feminizing women as a guy doing all the stuff he does.

It's embarrassing.

How do they get in the room, not only make this pitch, but is it accepted and accepted

and then pushed out by Bud?

Well, for the same reason Hillary Clinton made the deplorables comment.

Because they can.

They just feel like, you know, I make the joke on the show, Joe, the same reason dogs

will have to leave that for another show.

Because they can.

Right.

Because they just, they don't feel like there's any penalty for it.

Now, I'm going to get to the Soros connection in this fantastic piece by the New York Post

coming up in a second.

Dana Kennedy.

It's worth your time.

It's in the newsletter today, Bongino.com slash newsletter.

But I want you to understand that this is not going to stop until you take and make

an example out of these people.

Now, Matt Wall said it correctly.

I was not a big boycott guy before this.

The left has completely radicalized me on that point.

I now realize that unfortunately, although boycotts are economically inefficient and

typically pretty stupid, they are sadly necessary now to fight back against the left.

I wish they weren't, but they are.

I'm sorry.

Having said that.

We don't need to beat all these companies.

All of these beer companies have done some kind of trans activism nonsense, almost all

of them.

But you do need to make an example out of one.

Balenciaga destroyed their entire brand with that what appeared to be kiddie porn advertising.

Balenciaga, the fashion company.

It was over.

It was over after Balenciaga may take a decade to recover from this.

If they ever recover at all, right?

You just need to make an example out of one of them.

And my suggestion to you, ladies and gentlemen, is you make it out of Bud Light.

Leave it on the shelves.

Don't touch it.

Don't drink it.

Don't buy it.

Don't consume it.

Don't recommend it.

And make sure over the next few weeks you keep them top of mind in your attention on

social media and you let people know we're just not going to accept this anymore.

What you need to do is you need to take an economic perspective.

You need to make the marginal cost of doing business with trans activists who, again,

insult women by hyper feminizing women as guys.

You need to say to them, is the marginal cost more expensive than the marginal value to

the company?

And once it does, it'll stop.

It's really that simple.

Now there's a deeper connection here to the Soros operation.

One viral on my show last week, but other people have been picking up on it since James

Lindsay, and he deserves a big hat tip on this, has been exposing this information.

Read this article.

It's in the newsletter today, wajido.com slash newsletter, inside the CEI system, pushing

brands to endorse celebs like Dylan Mulvaney.

There's this equity index they put out there, the CEI index out there, that it's all about

woke stuff like equity.

What are you doing to push equity, LGBTQ issues?

HRC, the human rights campaign, pushes this CEI index on companies.

The human rights campaign gets funding from a Soros operation, the Open Societies Foundation.

Now, why don't the companies simply ignore these people?

They don't ignore them because they can't.

Because big trillion dollar investment firms like BlackRock are in on this grift, where

BlackRock is telling people they own major stakes in companies, BlackRock's controlling

trillions of dollars in company value.

They're saying, you better do it or else, or we're not going to recommend your company.

And then the stock tanks, and then the executives, who a lot of them have stock options, wind

up going broke.

A lot of them have carried interest, a lot of them have various deals that depend on

the stock price.

Now, does it make sense?

There's a money interest.

The Post covers this.

Dana Kennedy, James Lindsay, she knows, it's a political podcaster who runs through discourse,

has told the Post that the human rights campaign administers the CEI ranking like an extortion

racket, like the mafia.

So Bud Light and other companies are being pushed to get this CEI score really high.

To get a high CER score, like a high grade, you better do what they tell you.

Push LGBTQIA, activist issues, liberal issues, social justice, BLM stuff.

Dana Kennedy notes this, that Lindsay had said, hey, they don't just sit back passively

either.

The human rights campaign who's pushing this stuff, they send representatives to corporations

every year telling them what kind of stuff they have to make visible at the company.

They give them a list of demands, and if they don't follow through, there's a threat that

you won't keep your CEI score.

Sounds to me like you got like a mob thing going on.

Joe, be a real shame if your place burned down.

You don't bring on Dylan Mavaini, be a real shame if the place, you know, we blew up your

brand and said you don't like trans activists.

Be real terrible.

Wakey, wakey.

Wait, no.

Yeah, you're darn right.

Ladies and gentlemen, division here is the point.

You understand they need to keep us all divided in groups and corners.

You're LGBT, you're trans, you're non-gender binary, you're the cis male, gender white

male patriarchy, you're the cis female.

Everybody's got to fight each other.

Division is the point.

It's about chaos and victimization.

You understand the socialists, the Soros's of the world, behind a lot of this, the HRC

and the CEI and the pushing of Bud Light.

The reason they do this is because they think they can get away with it because Black Rock

Soros and moneyed interests and the culture will back them up.

They need victims.

They need victims.

The entire essence of socialism is don't vote for me, vote against the other guy because

he's coming after you.

Do you get that?

To say he's coming after you, you need a constant fresh supply of victims all the time.

What creates a big problem for them?

Update on this case, looks like this gunman killed four people.

Again, I'll stay on top of this in Kentucky, a lot going on today.

This will probably be an excuse for Democrats to immediately come out with a political narrative.

We haven't even gotten the story yet.

We practice here the Bongino rule, which I mean, especially in tragic cases like this,

we prefer to wait for the actual facts in the case.

Update that you believe the shooter had a connection to the location in Kentucky.

So who knows?

Believe gunman was connected to the bank.

When we get the story, I'll get it out to you.

Best to wait than make a fool of yourself like mainstream media people.

Here's another part of this Soros connection.

The division is the point here that the CEI scores a lesser known part, as The Post reports

here, of this ethical investing ESG crap.

They invest in companies that oppose fossil fuels, push for unionization, stress racial

and gender equity over merit and hiring board selection.

As a result, some American CEOs are more concerned about pleasing BlackRock, Vanguard and State

Street, who are among the top three shareholders of American publicly traded companies, including

Nike, Anheuser-Busch and Kate Spade.

They care more about that than they do about irritating conservatives, numerous sources

told The Post.

But here's the thing.

In the end, I had John Rich on my Fox show this weekend.

You know what he said, Joe?

In the end, you know who does all the talk?

The freaking customers, because that's where you get your money from, man.

That's where you get your money.

You have the economic power.

You have the economic power.

They need victims all the time.

You over there, you over there, you over there.

You know, a listener reached out this weekend.

I read your emails and messages, as many as I can.

Not all of them.

I don't want to lie to you, but I do read a lot, a lot of them during the show.

And a lady said, you know, I love Dan's show, but it can be depressing at times.

Listen, I get it.

I get it.

I'm sorry.

I'm sorry the world is where it is.

I am.

I'm long in the United States.

Sometimes people criticize me for that.

You have false optimism.

It's not false.

We're going to recover from this.

We've been in darker places before.

But folks, I can't not describe to you the why of what's happening right now.

This has been a generational battle we have had with socialists and deep staters and communists

who have embedded themselves in our government.

Not exposing them is what they want.

They want you to stay quiet, and I'm not going to do it.

The melting pot, ladies and gentlemen, is a big problem for them.

Wait, wait, wait, wait, wait, Dan, come on, the left, that's what we want.

They want a melting pot.

You want all races, creeds, you want men and women all to feel like we're in this big American

melting pot.

We're all Americans first.

No, no, no, Clarice.

He covets, Clarice.

No, no, that is not what they want.

The melting pot is a huge problem for them.

And they did something this week that proves to you that our government is committed to

keeping you divided because there's a lot of interracial, interethnic marriages and

kids happening right now.

I thought that's what we wanted, the melting pot.

They don't want that.

They need to keep you in your categories.

Big story that happened this weekend.

I'll get to that in a second.

I'm going to get a drink of water, get to my next sponsor.

Slept like a champion last night.

You know that?

He says he slept good too.

You need a Helix mattress.

It's a big mistake.

Get with Teresa today.

You need to get one because you can do your...

No, I'm not kidding.

I sleep on a midnight lux from helixsleep.com because you need that comforting deep sleep.

Folks, the light sleep is okay, but you need the deep sleep.

And to get the deep sleep, you really need a comfortable mattress.

Helix knows everyone's unique.

It's H-I-L-I-X.

So they have several different mattress models to match based on your body type and sleep

preferences.

Once you match, your mattress comes right to your door shipped for free.

When you receive your Helix mattress, you'll be obsessed with it.

It's quick and fun to unbox.

You won't believe how well you'll sleep.

You'll wake up rested and refreshed.

They have a 10-year warranty and Helix has financing options and flexible payment plans.

So a great night's sleep is never far away.

Helix is now offering up to 20% off all mattress orders and two free pillows for listeners

to this program.

It's the best offer yet.

Go today to helixsleep.com slash Dan.

Don't wait.

He said, I get the midnight lux like sleeping on a cloud.

Helixsleep.com slash Dan with Helix.

Better sleep starts now.

Check them out.

So big story popped this weekend out of the journal that the government is now looking

at creating additional racial categories that you'll have to check off for allotting benefits.

That'd be, yes.

Oh, come on.

Now.

Yeah.

Yes.

Yes, sir.

Yes.

No, no.

Come on.

Nothing.

This is how you know the deal.

You know what they're up to right now.

So here's what's going on from what I'm getting from a lot of my peers.

Obviously they want us divided into racial categories, Joe, and the best way to create

racial categories is to create racial categories.

So they don't have enough.

There's five now and they introduced two more.

So for a total of seven, the liberals are like, well, I didn't get it.

They introduced another one called Amina, Middle Eastern, North African, Middle Eastern,

North African.

And they've introduced Hispanic as a formal category of race now.

Now, why is this turning into an issue for them?

Because here's the thing.

There are a lot of immigrants coming from South and Central America.

Obviously, most are coming illegally.

Some are coming legally.

They're moving into South Texas.

They're moving into Florida, Louisiana, Arizona.

What's happening is you're starting to see that not the first generation, not those who

come here legally or illegally, but the second generation, if you look at how they categorize

themselves on these artificial racial categories we created to keep everyone divided, if you