2023-11-08 00:29:31
Private equity insights for and with top business builders, including investors, operators, executives and industry thought leaders. The Karma School of Business Podcast goes behind the scenes of PE, talking about business best practices and real-time industry trends. You'll learn from leading professionals and visionary business executives who will help you take action and enhance your life, whether you’re at a PE firm, a portco or a private or public company. BluWave Founder & CEO Sean Mooney hosts the Private Equity Karma School of Business Podcast. BluWave is the business builders’ network for private equity grade due diligence and value creation needs. To learn more, visit: https://bit.ly/3oPBjs8
Welcome to the Karma School of Business, a podcast about the private equity industry, business best practices and real-time trends. During this special episode, we replay a fantastic conversation from our interim Ingenuity symposium with my colleague. Richmond Donnelly and Mark Steenhoek, managing director from the Stevens Group, and Brian West, managing director from Resurgence Technology Partners. The expert panel discusses how top business builders in the world are using pe-grade interim execs to both defensively and opportunistically create value within their portfolios. This episode is brought to you today by Bluewave. I'm Sean Mooney, Bluewave's founder and CEO.
Bluewave is the go-to expert of those with expertise. Bluewave connects proactive business builders, including more than 500 of the world's leading private equity firms and thousands of leading companies to the very best. Professional service providers, independent consultants and interim executives for their critical variable, on-point and on-time business needs, enjoy.
All righty. Good afternoon everyone, and thank you for joining us for today's edition of Bluewave's webinar series. Interim Ingenuity, covering interim executive best practices and unveiling trends in short-term leadership roles. My name is Richmond Donnelly. I'm a member of the client coverage team here with Bluewave and we'll be moderating our discussion today. Also joined us are expert panelists Mark Steenhoek, managing director of Operations with the Stevens Group, and Brian West, Managing director of Talent with Resurgence Technology Partners. Mark, I'll pass it over to you for a quick intro, and then Brian up to you next.
Yeah, for sure, definitely the least important part of this. But kind of my background is I've been with Stevens Group for about four years. Prior to that, I was with McKinsey. And the majority of my career has kind of just been in an advising role to executives, and that kind of continues with us. And we're a mid-market private equity firm based in Little Rock, Arkansas, with about $2 billion under management.
Brian.
Hey everybody, so first, a little bit about Resurgence Technology Partners. We're a lower-middle-market, software buyout-focused firm, We're on our second fund, which is $500 million right now, about halfway through it. And before I joined the firm about three years ago. Before this, I was at G.H. Smart, which is a boutique leadership talent advisory firm, for about five years. And ran their private equity practice, or stood up and ran their private equity practice. Before that, McKinsey Like Mark, I did not do talent there, actually.
I did a lot of just general strategy, consulting and program management stuff, and that's very much how I view the world today. Is resource allocation, especially with a growing firm and a growing portfolio. So this topic is very relevant, to say the least, in my world. Before McKinsey, military special ops, guy in the Marines and fly-fishing guide. I'll connect those dots via a happy hour and another conversation.
All righty, let's get into it. So, to set the stage, we wanted to share a sneak peek into our Q3 Quarterly insights report. This is looking at proprietary data from Blueway's activity index. This tracks all inbound projects through our network, and this index, in particular, looks at all really post-closure value-creation activity.
The major trend reaching an all-time high in Q3 of 2023 at 58, is human capital or human resources, as opposed to or compared to 47 of Q3 of 2022. Going back this layer a little bit and digging into the specific tactics across the functional areas. Consistently. The top two areas businesses look to create value are related to getting the right people on the bus and in the right seat. So really, that number one use case in Q3 is connections with specialized recruiters. And as you go to number two, that's interim executive leadership. The last layer we'll look into is really the breakdown across those interim executive leadership positions. What are those specific roles that we're really seeing the most demand for? And so across 2023, that interim CFO position is accounting for about 58 CEO at 15 CHRO, close to 10 in the remaining executive positions that we're seeing. So CFOS, CIOS, CTOS, CROS, et cetera account for about 20%.
To get into our first question for today. As previously noted, private equity firms come to us for a variety of reasons to fill their interim talent needs. Sometimes it's at the beginning of investment, when they're looking to start fast as a bridge where a replacement is needed and at the end of a hold period. CFOS, in particular, to maintain momentum through the sale. So, given these different variety of reasons, how are you all addressing and or thinking about working with interim executives? BRIAN, I'll let you start us off with this one.
Well, interestingly enough, in a perfect world, academically, if you will, I'd never need to look for an interim executive. But I don't live in a perfect world. And by definition, we live in a pragmatic world that we need to get things moving, often on a timeline. That prevents me from establishing relationships years in advance and getting really comfortable with people and plugging them into the perfect opportunity. Just because all that's already happened in the background. So our thinking on why and the use case for interim execs and when to use them, it's still pretty consistent in terms of the rationale. But again, in a perfect world, we're not meeting somebody for the very first time and plugging them in. So we maintain a network of interims here and there. But as we grow our firm and the number of portfolio companies grows, it's inevitable that we're going to use them. So it's a muscle that we want to continuously get really stronger and stronger at.
Mark, How about you?
Yeah, and maybe I'll kind of chime in. I would echo the first point, with emphasis on both that I would prefer not to, but that's not the world we live in. I think the when is largely around for us is first and foremost if you have a moment of crisis, right? And so you absolutely need to do something, you need to do it quickly.
Those are usually in moments of transition, when you have an unexpected leadership change. And versus me, stepping into a role, or somebody kind of on the OPS team, or from the private equity side, stepping into a role, going out and finding that replacement. I think the other would be if it's just very oriented towards a specific task and you can very specifically define what you want to have done. By the interim, I think that's another good example. And that could be early in the hold if you're going to zero to one or late in the hold. RICHMOND Kind of, like you described, so those would be really the big times. I do think one of the things that I've kind of started to change my mindset on a little bit. I would not say I'm fully converted to this, but is a willingness and openness to interims in more settings.
I think four years ago I would have said, or pre-Covid, I would have said a interim is only in crises. Now. I would kind of flip it a little bit or broaden it a bit and say, hey. If there's specific examples, like some of the ones I mentioned around, you have a very specific task, maybe it's temporal and time-based, or maybe it's task-based that you'd look to. An interim, but definitely more orientation to hiring a full-time, but more acceptance of kind of the interim role as times evolved.
Interesting, yeah, and I know we discussed this a little bit in our prep call. But even kind of thinking a little bit about how is it playing into your thesis? And what does that look like from? Historically, as you mentioned, maybe in a crisis setting, whereas now it's more kind of the try-before-you-buy scenario. But no, those are both very interesting.
And Richmond? It's a good point, I'll just kind of expand on that, just for folks that weren't on that call. But I think when we think about thesis, there's sometimes where you need kind of a wartime general or a peacetime general. And sometimes you know that those transition states are going to occur at a specific state and hold. And so if you know there's a transition already coming, and you know that you only need a certain skill set for a period of time. We would then look to an interim to kind of bridge that versus looking for a full-time. That you aren't sure if they're going to be able to make that transition right because those skill sets are somewhat different.
And so largely kind of around thesis, either at the onset or an evolving thesis, as you're kind of going through a whole period.
Yeah, no, that's super helpful. Context. So kind of the next question that we had discussed is, and you touched on this a little bit. But what are some of the reasons that you use interim executives, and what is the value that they add? And then kind of a second part of what are some of the titles that you're typically bringing in early?
Yeah, I'll start, you know. I described us as a firm as lower middle market software foot buyout shop. More like, what that actually means, with slightly different words, is far more often than not. We're buying anywhere from $8 to $25 million. ARR founder-led bootstraps businesses that have been around for a long time. Not things that are screaming to the moon, but things have been around 10 to 20 years and just kind of have been running. The founders aren't visionaries looking to take over the world.
They're just slowly amassed to a decent product, if nothing else. And when we come in no surprise, most of what we're underwriting is growth, and or different outpaced growth from what it has been doing. That inevitably means, especially as we look back and kind of reflect on all the companies that we've invested behind. It ends up being mostly new leaders across the team to include the CEO role within about 18 months of us getting involved in the business. It's a lot of work, but that means that we also have capabilities on our team in the form of a broad portfolio operations effort that can plug in place, drive some of the value creation efforts. In the early days of that whole period. Knowing that we don't have the right leadership team out of the gate with these businesses.
And by the way, that's not an insult to the people we inherit, it's just we very much value and benefit from. Some. Been there, done that, but that's where. Again, back to in a perfect world. We've always got coverage to drive that first, particularly six to 18 months, while the team's getting into place in a perfect world. We always have that capability set ready to plug in and act as that role, working for us full time.
But that's not always the case. Sometimes we're stretched and or sometimes we don't have the certain specialization that we need in that business. So it's fundamentally the reasons we end up going to interims are to help set the stage. And or help inform what the go forward role should look like, particularly when I say, inform what the go forward role or function or motion should look like. That particularly applies to anything on the go to market and product side, again, software focus.
We can get really dialed in on each, on what excellence each one of these functions looks like. And then the back office roles, though, like, we kind of know what we need there. It's a pretty consistent set of activities. And I wasn't shocked to see that. CFOS and Chros were roles of that, that seniority level, not necessarily that title. That being. The most common thing is, we use interim CFOS the most often whenever we need to, in part because these little federal bootstrap businesses guess how many CFOS we inherit.
Zero. We need a CFO in every business. I can't promise, I've got like a closet full of them ready to plug in all these businesses. So it makes a lot of sense for an interim to come in that we in a perfect world we've worked with before and know and trust. But that has the requisite experience to set the stage for the go forward and how that takes shape.
In other areas, the business is often a little bit different again because of the capabilities we're able to bring to bear. We don't have a finance operating partner, for instance, but if we did, maybe that plug some of that hole. But also again, because how good a market takes shape, it's a little bit different than every one of these businesses.
So it's hard to say, like, Hey, this, this exact sales profile is exactly what I need every time. That's not going to be the case. So there's a little bit more modularity or flexibility on those that, on those that, those parts of the businesses.
Yeah, I like that, Brian. I think it's somewhat of a similar. I would say there's good reasons and bad reasons that we would hire. I'd say that we find ourselves more in the camp of the bad reasons. And I'd kind of describe that as too right. It's a crisis situation, somebody leaves, like, I talked before. Or, you know. It's a situation where we started to look in this a little bit more post Covid. In that we would have, hey, as open CFO role.
And then it takes nine to 12 months to fill it, just because the market was so tight and difficult to find. You know, that perfect fit? Also, I think the bar on a permanent is a little bit higher, right? And so you kind of feel like, Hey, we're getting married, we need to really be sure here.
And I think, you know, some of those times we would look and say, Look, we just need somebody in the seat. And if it works out for, you know, a year, six months to a year, that's a great outcome because, you know, we'll get a lot of value out of that. I think the, you know, we don't find ourselves in kind of the good reason camp as much. BRIAN kind of as you guys probably do of, like, you know, you don't have that role and you're standing it up. I think maybe this is a failure mode of us and something I should adjust. My thinking on is. But if we find ourselves in that situation, we just go find a permanent, you know? And then if it takes us six months longer, it does.
So maybe I need to change my thinking there.
But I would agree on the specific roles that we, you know, look for interims. I first and foremost think some things are easier to step in and add value. Day one. I think nuanced sales motions are harder than CFO, therefore we would naturally orient towards CFO is probably our number one, right?
A CFO in X, Y, Z industry is all fairly similar, you know, to tangential industries, albeit software is going to be very different than industrials. But aside from that, CFO is probably the most generic role, and so that's the one we look at most. I would say a transformation officer or CEO that's more transformation oriented would probably be number two. You know, should we need, you know, find ourselves in more of a distress situation?
Or there's kind of an element of, you know, turnaround or just program management that's really needed versus, you know, something else. And the Chro is one that I've thought a lot about because that is the area we do find ourselves in. More. Brian, your camp of kind of zero to one, you know? Even the $10 million mid-market industrials business probably doesn't have a sophisticated, you know, human capital or HR leader, you know. But it's something that we're trying to build throughout the whole period, you know? So that's one that I've actually given a lot more thought to in the past nine to 12 months. But haven't, you know, had a situation to pull the trigger? But those would be the top ones, I think, you know, some of the others I'd be interested in exploring as well.
I think it'd be probably less, maybe I'm wrong about this, but a sales leader, I think it could be harder. Just because the nuance of that, and then also the change management kind of cost of doing that twice, I think, is more difficult. But yeah, CFO, first CTO Slash, kind of transformational CEO, and then ChrO would be kind of my order of one, two, three.
Yeah, no, those are both kind of great points and good areas to think about. So when you, when you do, decide to use interim talent, how do you think about that selection process? And really, how, if at all, is it different than a full-time position? And then is there any criteria or process change that you also incorporate into that process?
Yeah, this has actually evolved a good bit on our side in the last year and a half, and not evolved materially. But it's just there's been good step changes here. And in part, it was informed by Candidly. A bad experience with an interim where we said, All right, let's not just do a cursory, you know, quick couple of phone calls. Not do a full hiring process kind of exercise as we would with a full-time piece of talent. They we very much do a full interview slate, just like we normally would with interims. But we're willing to move a lot faster than we would have otherwise if we're interviewing for full-time number one. But the criteria, though, it very much kind of goes back to. I'll connect it to what I just said of, Hey, what? Most often what we're solving for is that bridge. Or, again, we kind of know what needs to happen in some of these areas, right out of the gate.
And Mark said something in the response to the first question of, Hey. There's typically a specific list of tasks, we've got a really, really specific list of tasks. For instance, that needs to happen to build a professional finance and accounting function in a business. So we're able to go in and very specifically orient to on a project basis. Like, Hey, does this person have experience or the skills to knock out? Kind of a more tactical list of things versus. We evaluate full-time talent with outcome rated scorecards, you know, as the primary orientation for evaluation of. Hey. What are the odds for success for this individual accomplishing these outcomes, and therefore what skills and attributes do they need over the next, you know, few years? So it's a lot of. The motion is the same, but the checklist, the criteria we're using, is quite different, just much more tactical by nature.
Because we are assuming it's a short, we're planning on a short snit.
Yeah, and I actually think, Brian, your first point. I think it's a failure mode if you don't put them through a normal, a somewhat normal process. Similar in that, I kind of think about. There's two elements, there's the kind of private equity side, and then is there anything external. You know, whether that be you know, smart assessment, or whether it be something you know cognitive, or whatever you know, you could take your pick on assessment tools. We also do. For these kind of level of roles, we also kind of require pretty significant case studies. You know, where you get a little bit of a day in the life, I would say, for normal hires.
We kind of bifurcated, and so we would say internally, our process is just as rigorous around number of interviews, time spent together, people and introductions to the board, to the private equity firm, so on, and so forth. But we probably do less on the assessment side, so, you know, we won't run somebody through a smart assessment, we're not going to do an industrial psychologist of sorts.
We're not going to do cognitive testing, those kinds of things, and we would not generally do. By the way, I don't really like the cognitive test ones. But everybody's got their own view on that, just in general. And we won't do a case study necessarily, but we will probably overindex on trying to spend more time with them than less. We did a CEO earlier this year and I think the collective time that we had probably spent with that individual was something in the order of 16 hours. You know, maybe, you know, higher, just, you know, full day kind of lunch and dinner walk through the facility, met the full board three times. You know, I spent four or five hours, you know, going through the opportunity with the person. And so with all those touch points, you develop a pretty good feel for what you're getting.
And I think that failure mode, Brian, you're kind of alluding to. If you just pull the trigger, it might look good for the first three conversations, but you can really set yourself up for a lot more work and headache. You know, if things don't go well. So we do try to, you know, continue to be fairly rigorous on that evaluation period. And then the selection criteria is largely what's the need right? And do they fit that? and do you have a lot of confidence that they fit that?
And then, secondarily, nobody is perfect. And so you say, OK, maybe they fit eight to 10 of the things you need. How are you going to supplement the others? Are you willing to kind of bypass those and go without so very specific kind of on selection criteria?
Yeah, that's interesting. It's certainly a fine line between getting kind of the Mr. is Mrs right now versus the Mr or Mrs.
Right, and what's that trade off, and how far are you willing? It's great that that kind of leads into our final question. That nicely is so.
You found your executive, you've gotten them in the seat, so how do you go about managing them and working with them? To ensure that it's a successful engagement? And, as noted earlier, kind of, even potentially a conversion to a full time role. Mark Do you want to start us off with this one?
Yeah, for sure, I would say successful is no different than you would on a lot of others, I think. Really clear communication around what you need and alignment, that they're oriented and really focused on what you are tasked them to do. I think the second is just being really clear on alignment related to. Are they interim or are they permanent? You know, I think there is a little bit of a shift in the talent pool of more folks willing to look at interim. Almost as a try before you buy, both on the private equity side or the hiring side and the hired side.
So executives, more executives willing to kind of take that role, but many of them are looking for full time. So I think just being willing to have really transparent conversations about what each party's expectations are and desires are. And then coming to an agreement on. Hey, maybe this is interim, or it is definitely interim today. But maybe there is opportunity for permanent down the road or no, there is hard, no opportunity for permanent down the road. So I think just communication is number one.
And then I would say, you still have to go through the normal onboarding, right? These individuals are not superhuman, they don't know the businesses they're joining, you know, so we would typically go and partner with them one to get them up to speed on a business. And then, you know, help them transition into that seat and then make sure that there's a lot of, you know, as much support as they need. You know, as they're, you know, kind of occupying that seat.
We will definitely not take the path of dropping them in. And you know, thank goodness, you know, they're, they're handling the mess, and now we're out, you know, we. We see it as very much a partnership, but it's not that different than, you know, a permanent role.
You know, one quick aside that's building or responding a little bit to one of the things, Mark said in Richmond. You said earlier in the conversation to one of our prep calls, or the prep call that we had before this sometime in the last couple of weeks. The notion of, you know, try before you buy, we've always been open to it. I was actually pleasantly surprised to hear that. A lot of folks are actually in market, explicitly raising their hand, saying they want to be on the other end of try before you buy. So that was actually reassuring, because that's a that's a great way to build a relationship, we're always open to that.
But more back to the question specifically at hand here. Look, I'll answer. Primarily in the lane for which we use the interim roles most often, that's CFO. Again. Clarity of what exactly that person is there to do and communication is key, just like Mark said.
And look, we kind of view it, particularly because we're software specialists. It's kind of with an interim, it's a dual reporting relationship with a CFO. That's kind of true, generally speaking, anyway. But again, we know what good looks like, most often, even better than the CEO.
We say that that probably sounds pretty egotistical right out of the gate, and I say that not for me personally, but just from the Ivory tower of the sponsor. But the reality is is, you know, we've, we know what good looks like for a finance function. The founder, or a often a first time CEO, probably doesn't, unless they have a CFO background. And then pick the function, you know, pick if they're slotting into somewhere else. Same statement.
So there is the team integration and the business integration very much. The CEO is the primary quarterback there, assuming it's a direct report to the CEO of the interim seat. But as far as project managing, the task list, because, again, it is, it is much more we. An interim is there by nature to do a short term assignment, not a long term. That that project management really more often than not happens at our level. And again, I'm speaking mostly for CFOS, but it's played out in a couple other roles where we've had to go interim as well.
No, that's great and kind of Brian. To that point that we were discussing earlier, where kind of the rise of the gig economy and through Covid. Whereas kind of. Prior to 2020, maybe five percent of interim placements that we would work on would convert, and that's that's close to 30 now. So, kind of a combination of the increase in the talent pool and folks being more open to stepping into that role is a good segue. Potentially to something longer.
If you could hit on in the selection process, what are some of the must haves that you kind of index on? And then maybe conversely, what are what are some of the red flags or things that you?
Stay away from my answer is pretty boring on this one, and it's very much informed by my own experience and particularly my smart experience. And we just our own just conviction. We need somebody that's been there, done that, if it's an interim seat, and has been there, done that on a specific activity level as we possibly can. Because we don't want to burn six months of time, or three to six months of time on building a function. Which is often, as you've heard me say, that's what we're doing. So as a result, like we do get very specific on size, industry, experience, everything, it's very, very, very specific.
And that's that's the benefit everybody, not just not just to make us feel good about.
It, yeah, I would say that's my number one as well, and then I think the second would be. Especially if it's like a CEO and a leadership thing of just pretty radical transparency, right? You're just going to be able to really work together hand in hand, which kind of equates to low ego. And like, hey, they know what they're there for. They're there to do a job, and we're all, you know, they're on point and then we're all working together.
And so I think that is huge in any hire, but I think that's the second. Especially here, where it can be one of those, you know, circumstances where, hey, you're not going to know everything. They're going to pick up the phone and call, or, you know, they're willing to take feedback. That'd be kind of my number two.
Yeah, no, those are great. Well, appreciate it guys. Thank you both for for giving us your time today. I think with that, I think we'll call it Mark Brian. Sincerely appreciate it again.
Yeah, thank you, thanks, everybody.
Special thanks to Mark and Brian for sharing their insights. If you'd like to learn more about the Stevens Group or Resurgence Technology Partners, please see the episode notes for links. Please continue to look for the Karma School of Business podcast anywhere you find your favorite podcasts, including Apple, Google and Spotify. We truly appreciate your support. If you like what you hear, please follow, rate, review, and share.
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